Family First work was life changing. Their online presence wasn't accurately reflecting that.
Increase in engagement vs. previous year
Raised by a supporter who found the charity through a single post
Total interactions generated in under 5 months
Family First is a Jersey-based charity that steps in when a family's child needs specialist medical care that isn't available on the island.
The work was really important. But they didn't have the time to convey that online. Their website wasn't reflecting them at their best and their Facebook page was posting once or twice a month. The team was stretched across everything else that running a charity demands.
They weren't getting the support they deserved on social media, not because the work wasn't compelling, but because the people who could support them simply weren't seeing it. Consistently and clearly.
The first thing to establish was a consistent posting rhythm. 4 posts per month, every month, built around a simple principle: show the real impact of what Family First does in a way that tells a story.
Each post was built around a real person they helped or a concrete outcome. The goal wasn't just likes, it was to create posts that people felt compelled to share, comment or act on directly.
The results started showing up quickly. From the first month, engagement was significantly above anything the page had seen before. By month two, something happened that illustrated the entire strategy better than any metric could.
Ben Gurney saw one of these posts about Family First on Facebook and decided to fundraise for them. He rowed 100 kilometres indoors, breaking the British record and placing second in the world.
He raised £1,445, more than double his original target and made a huge impact on the charity. He connected with a post and took immediate action.
Compared to the entire previous year
Generated in under 5 months of consistent, strategic posting
Meaning supporters actively put Family First's work in front of their own networks
Genuine conversations started, not passive scrolling
Cheryl Dolbel
CEO, Family First Jersey
